Digital
product designer
Digital product design — UX design — Service design — UI design — DesignOps — Art direction — Design systems — Design Leadership
Driven by technology, strategic insights and a human-centric focus.
With over 15 years of experience in digital product design, I offer a wide-ranging skill set that covers everything from initial concepts to user experience. My approach emphasizes intuitive design that harmonizes aesthetics and functionality. I've spent a decade specializing in UX/UI, service design, branding, and art direction, which has sharpened my ability to create detailed design solutions that truly connect with users.
Most of my time is spent on hands-on design work like collecting user insights, workshops, creating detailed UX specifications and designing UI and prototypes. I collaborate closely with development teams to ensure seamless integration of design and functionality.
Recently, my work has focused on major consumer mobile app services, where I've been dedicated to achieving user-centric outcomes that also support key business goals and strategies.
I have had the honor to work with
Armada Skis
Armada Skis
Armada Skis
OP
OP
OP
Polar
Polar
Polar
Alma
Alma
Alma
Caruna
Caruna
Caruna
Selected honors & Awards
GrandOne 2022 — Member of the Jury: Service design & UX
GrandOne 2021 — Honorary mention: Best use of data
W3 Awards 2015 — Silver: User experience & Visual appeal
The Communicator Awards 2015 — Silver: Professional Services
Davey Awards 2014 — Gold: Visual Appeal, Silver: Branding
W3 Awards 2014 — Silver: Visual Appeal, Microsite & Branding
Vuoden huiput 2013 — Hopeahuippu (silver): Digital Design
Selected works
Etuovi.com mobile app
Concept
Service design
Product design
UX research
UX design
Visual design
Worked from concept to final UX and visuals for the new Etuovi.com mobile application. On the 1st of Jan 2024, the design responsibility was transferred to Alma's own designers.
Op.fi & OP-Mobile
Concept
Service design
Product design
UX research
UX design
Visual design
Worked as a Lead UX designer over 4 years at OP. Concepting and building new services to OP mobile app and op.fi
Polar
Image: polar.com
Concept
Service design
Product design
UX research
UX design
Visual design
Worked as a lead UX for multiple Polar professional services/products. Including Polar Club service.
Tool for advanced detection manufacturer
UX research
Visual design
UX Design
Service design
Modernized diagnostic software tool for detectors and scanners. Consolidated several old apps into one for improving usability and supporting multiple operating systems (Win, Linux, Mac). Focused on user insights and streamlined workflows to boost brand value and user experience.
The wall of history
Art directing
Visual design
Branding
Visual indentity
Illustrations
In my past I have also done a lot of art directing, branding, digital illustration and visual design. Work examples are mainly from the time when Photoshop and Sketch was the thing and AI was only in movies.
Experience
Principal Product Designer at Siili Solutions (Current)
As a principal product designer most of my time is spent doing hands on design in customer projects. I collect user insights, facilitate workshops, create detailed UX specifications and design UI and prototypes. I collaborate closely with development teams to ensure seamless integration of design and functionality.
Additionally, I support product designers and tribe leads in competency development planning, design recruitment, sales support, and account management, while identifying new design-related opportunities to drive growth.
Skills: Product Design · User Experience (UX) · Service Design · User Interface Design · UX Research · Visual Design · Concept design · Design Leadership · Design account management · Design sales
Skills: Product Design · User Experience (UX) · Service Design · User Interface Design · UX Research · Visual Design · Concept design · Design Leadership · Design account management · Design sales
Lead Product designer at Siili Solutions
Focusing hands-on product design work and design sales support.
Focusing hands-on product design work and design sales support.
Skills: Product Design · User Experience (UX) · Service Design · User Interface Design · UX Research · Visual Design · Concept design
Skills: Product Design · User Experience (UX) · Service Design · User Interface Design · UX Research · Visual Design · Concept design
Design Lead at Siili Solutions
I led and scaled the Terra business unit design tribe. During this time Terra design tribe doubled its designer headcount and increased the tribe's engagement score from 6.0 to 8.9.
I led and scaled the Terra business unit design tribe. During this time Terra design tribe doubled its designer headcount and increased the tribe's engagement score from 6.0 to 8.9.
Skills: Competence lead · Design Leadership · UX Research · Visual Design · Concept design · User Experience (UX) · Product Design · Service Design · User Interface Design
Skills: Competence lead · Design Leadership · UX Research · Visual Design · Concept design · User Experience (UX) · Product Design · Service Design · User Interface Design
Lead Designer & UX Chapter Lead at OP
My job as a lead designer was to design and build new services in the field of financial wellbeing and personal finance management to over a million of our personal customers.
My job as a chapter lead was to make sure our UX designers have everything they need to give their best in everyday. Recruiting new talents and supporting our UX designers to develop their professional skills.
My job as a lead designer was to design and build new services in the field of financial wellbeing and personal finance management to over a million of our personal customers.
My job as a chapter lead was to make sure our UX designers have everything they need to give their best in everyday. Recruiting new talents and supporting our UX designers to develop their professional skills.
Skills: Mobile Interface Design · Concept design · Design Leadership · User Experience (UX) · Design Research · User Interface Design
Skills: Mobile Interface Design · Concept design · Design Leadership · User Experience (UX) · Design Research · User Interface Design
Senior Designer at Loihde
Serving our clients with UX design, Service design and Visual design. Also building and designing Bitfactor visual identity.
Serving our clients with UX design, Service design and Visual design. Also building and designing Bitfactor visual identity.
Skills: Mobile Interface Design · Concept design · User Experience (UX) · Design Research · User Interface Design
Skills: Mobile Interface Design · Concept design · User Experience (UX) · Design Research · User Interface Design
Lead UX Designer at Polar
Building digital products for sports professionals including products like Polar Club and Polar Team Pro. Designing and building customer experience with the product owners. Supporting UX designers and dev teams for web and mobile.
Building digital products for sports professionals including products like Polar Club and Polar Team Pro. Designing and building customer experience with the product owners. Supporting UX designers and dev teams for web and mobile.
Skills: Product Design · User Experience (UX) · Service Design · User Interface Design · UX Research · Visual Design · Concept design
Skills: Product Design · User Experience (UX) · Service Design · User Interface Design · UX Research · Visual Design · Concept design
Digital Art Director at Luova Työmaa
Art directing, visual identities, branding, concept design, service design and UX for web and mobile.
Art directing, visual identities, branding, concept design, service design and UX for web and mobile.
Skills: Mobile Interface Design · Web design · Art director · Graphic design · Visual design · Concept design · User Experience (UX) · Design Research · User Interface Design
Skills: Mobile Interface Design · Web design · Art director · Graphic design · Visual design · Concept design · User Experience (UX) · Design Research · User Interface Design
Freelance Art Director (Part-time Projects)
Mainly working with interesting part-time freelance projects. Clients like Armada Skis, KABA international, Unicef, The Circus and Dolce & Gabbana.
Art directing, digital illustration, UX/UI-design for web and mobile.
Mainly working with interesting part-time freelance projects. Clients like Armada Skis, KABA international, Unicef, The Circus and Dolce & Gabbana.
Art directing, digital illustration, UX/UI-design for web and mobile.
Skills: Mobile Interface Design · Web design · Art director · Graphic design · Visual design · Concept design · User Experience (UX) · Design Research · User Interface Design · Project management · Sales
Skills: Mobile Interface Design · Web design · Art director · Graphic design · Visual design · Concept design · User Experience (UX) · Design Research · User Interface Design · Project management · Sales
If you require design advisory for your product, service or project.
Please do not hesitate to contact me.
Digital
product
designer
Digital product design — UX design — Service design — UI design — DesignOps — Art direction — Design systems — Design Leadership
Driven by technology, strategic insights and a human-centric focus.
With over 15 years of experience in digital product design, I offer a wide-ranging skill set that covers everything from initial concepts to user experience. My approach emphasizes intuitive design that harmonizes aesthetics and functionality. I've spent a decade specializing in UX/UI, service design, branding, and art direction, which has sharpened my ability to create detailed design solutions that truly connect with users.
Most of my time is spent on hands-on design work like collecting user insights, workshops, creating detailed UX specifications and designing UI and prototypes. I collaborate closely with development teams to ensure seamless integration of design and functionality.
Recently, my work has focused on major consumer mobile app services, where I've been dedicated to achieving user-centric outcomes that also support key business goals and strategies.
Currently working at
I have had the honor to work with
Armada Skis
OP
Polar
Alma
Caruna
Selected honors & Awards
GrandOne 2022 — Member of the Jury: Service design & UX
GrandOne 2021 — Honorary mention: Best use of data
W3 Awards 2015 — Silver: User experience & Visual appeal
The Communicator Awards 2015 — Silver: Professional Services
Davey Awards 2014 — Gold: Visual Appeal, Silver: Branding
W3 Awards 2014 — Silver: Visual Appeal, Microsite & Branding
Vuoden huiput 2013 — Hopeahuippu (silver): Digital Design
Selected works
Etuovi.com mobile app
Concept
Service design
Product design
UX research
UX design
Visual design
Worked from concept to final UX and visuals for the new Etuovi.com mobile application. On the 1st of Jan 2024, the design responsibility was transferred to Alma's own designers.
Op.fi & OP-Mobile
Concept
Service design
Product design
UX research
UX design
Visual design
Worked as a Lead UX designer over 4 years at OP. Concepting and building new services to OP mobile app and op.fi
Polar
Image: polar.com
Concept
Service design
Product design
UX research
UX design
Visual design
Worked as a lead UX for multiple Polar professional services/products. Including Polar Club service.
Tool for advanced detection manufacturer
UX research
Visual design
UX Design
Service design
Modernized diagnostic software tool for detectors and scanners. Consolidated several old apps into one for improving usability and supporting multiple operating systems (Win, Linux, Mac). Focused on user insights and streamlined workflows to boost brand value and user experience.
The wall of history
Art directing
Visual design
Branding
Visual indentity
Illustrations
In my past I have also done a lot of art directing, branding, digital illustration and visual design. Work examples are mainly from the time when Photoshop and Sketch was the thing and AI was only in movies.
Experience
Principal Product Designer at Siili Solutions (Current)
As a principal product designer most of my time is spent doing hands on design in customer projects. I collect user insights, facilitate workshops, create detailed UX specifications and design UI and prototypes. I collaborate closely with development teams to ensure seamless integration of design and functionality.
Additionally, I support product designers and tribe leads in competency development planning, design recruitment, sales support, and account management, while identifying new design-related opportunities to drive growth.
Skills: Product Design · User Experience (UX) · Service Design · User Interface Design · UX Research · Visual Design · Concept design · Design Leadership · Design account management · Design sales
Lead Product designer at Siili Solutions
Focusing hands-on product design work and design sales support.
Skills: Product Design · User Experience (UX) · Service Design · User Interface Design · UX Research · Visual Design · Concept design
Design Lead at Siili Solutions
I led and scaled the Terra business unit design tribe. During this time Terra design tribe doubled its designer headcount and increased the tribe's engagement score from 6.0 to 8.9.
Skills: Competence lead · Design Leadership · UX Research · Visual Design · Concept design · User Experience (UX) · Product Design · Service Design · User Interface Design
Lead Designer & UX Chapter Lead at OP
My job as a lead designer was to design and build new services in the field of financial wellbeing and personal finance management to over a million of our personal customers.
My job as a chapter lead was to make sure our UX designers have everything they need to give their best in everyday. Recruiting new talents and supporting our UX designers to develop their professional skills.
Skills: Mobile Interface Design · Concept design · Design Leadership · User Experience (UX) · Design Research · User Interface Design
Senior Designer at Loihde
Serving our clients with UX design, Service design and Visual design. Also building and designing Bitfactor visual identity.
Skills: Mobile Interface Design · Concept design · User Experience (UX) · Design Research · User Interface Design
Lead UX Designer at Polar
Building digital products for sports professionals including products like Polar Club and Polar Team Pro. Designing and building customer experience with the product owners. Supporting UX designers and dev teams for web and mobile.
Skills: Product Design · User Experience (UX) · Service Design · User Interface Design · UX Research · Visual Design · Concept design
Digital Art Director at Luova Työmaa
Art directing, visual identities, branding, concept design, service design and UX for web and mobile.
Skills: Mobile Interface Design · Web design · Art director · Graphic design · Visual design · Concept design · User Experience (UX) · Design Research · User Interface Design
Freelance Art Director (Part-time Projects)
Mainly working with interesting part-time freelance projects. Clients like Armada Skis, KABA international, Unicef, The Circus and Dolce & Gabbana.
Art directing, digital illustration, UX/UI-design for web and mobile.
Skills: Mobile Interface Design · Web design · Art director · Graphic design · Visual design · Concept design · User Experience (UX) · Design Research · User Interface Design · Project management · Sales
If you require design advisory for your product, service or project.
Please do not hesitate to contact me.